Nestled between Liverpool Street and Spitalfields Market, on the corner of Artillery Passage & Sandy’s Row, Precious has fast become the first stop for fashion in Spitalfields for sophisticated City Girls and those in the know.
Precious was opened in 2006 by Kate Evans, former fashion buyer for Harvey Nichols and Harrods. Kate uses her luxury fashion background and attention to detail to select the best key pieces each season from top fashion names – Diane von Furstenberg, Carven, Moschino Cheap & Chic, By Malene Birger and Sportmax, as well as seeking out the best design talent that fashion has to offer from smaller, indie labels.
This destination boutique has established itself as a haven for women who appreciate the personal service and honest style advice on offer. Kate and her team are adept at putting together the perfect capsule wardrobe for you, whether for home or work, mixing international brands with cool niche labels. It’s all about what works for you.
Precious One, a scent specially created for the boutique by perfumer Angela Flanders, won Best New Independent Fragrance at the 2012 FiFi awards – the Oscars of the perfume industry.