Christmas Gift Guide

December 1, 2015


With Christmas fast approaching, we have created the perfect Christmas Gift Guide. There is something for everyone – from watches, scarves and handbags to cashmere knits, party dresses and Winter coats.  Treat yourself or your loved ones to a little luxury this season!      

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AW15 Trends

September 2, 2015

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How to Wear: Printed Trousers

April 28, 2015


Printed trousers are a wardrobe staple this season, and when styled well, they can be brilliantly easy to wear and incredibly versatile. We have chosen our four favourite pairs, and are going to show you how we would style them for various occasions. In addition, we have included advice on how to take each look from day […]

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The Christmas Gift Guide…

November 24, 2014


Christmas is soon approaching and we’ve put together the perfect Christmas Gift Guide. There is something to suit everyone, no matter what the budget is. From watches, to scarves to coats to handbags.  Whether you want to spoil your self this Christmas with accessories or with party dresses, or splurge on a loved one with […]

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Be the Woman you want to be

October 27, 2014

Diane von Furstenberg at the Vogue Festival 2012. photo Jason Bell

One of our favourite designers and style icons here at Preicous is Diane von Furstenberg & we have two tickets for one lucky reader to win

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September 16, 2014

grey jlr

Quirky British watchmakers Olivia Burton , known for their feminine, vintage inspired watches, will be creating a special installation of some of their prettiest AW14 watches at Precious.

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Cressida and the tale of a Silk Scarf

August 11, 2014

Cressida Bonas by Mario Testino for Vanity fair

We loved the beautiful image of Cressida Bonas, taken by Mario Testino for Vanity Fair. What we really loved was her clever use of adding a beautiful print scarf to a plain dress – will this set a new trend ?

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Spring Greens

April 22, 2014

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Spring Green is a fresh alternative but which shade of this colour is for you and how best to wear it ?

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Postcard from Paris

March 11, 2014

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There is a certain buzz about Paris during fashion week. Here at the Carven showroom it was a positive buzz with a collection even more lovely in reality – or was it ? Fashion meets Art next season and this AW14 collection was full of surrealist references.

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Five New Labels to Love Now

January 18, 2014

Marie-Sixtine SS14 Look Book-13

We’re super excited about the coming season at Precious, and want to share with you the newest collections we have found and adore!

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MiH Jeans- The Bodycon revoution in denim

October 31, 2013


       The newest Bodycon MiH Jeans are so amazing that we just had to tell you all about them! London based denim brand MIH (Made in Heaven) has created a cool pair of Bodycon, a stretchy jeans that you will want to have. Using new fabric technology and unique jean engineering, MiH’s Bodycon Jeans […]

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Wild About You – Animal Prints

October 14, 2013


Animal Print is a big trend this season – but one that is not always easy to wear, and can be a bit much head to toe

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Beautiful Basics

September 4, 2013

Velvet Cobalt Jumper

Beautiful basics are key to building a versatile wardrobe that will work for you throughout the year

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Village Girl

July 26, 2013

village-pr-007 low res

New handbag collection Village England, has a uniquely English sense of style, humour and personality.

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In The Press – Time Out

July 18, 2013

Precious Time Out

We were thrilled to be one of our favourite Bloggers, Alyson Walsh of That’s Not My Age recent recommendations in this weeks Time Out

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In the Press –

June 10, 2013

preciousone_059-Edit feature Precious One as one of their top 10 Modern Chypres Perfumes

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May 3, 2013

Elle June 13

We were thrilled to have Elle call in one of our favourite looks this season, the pale pink By Malene Birger trouser suit.

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Evening Edit Feature

November 16, 2015


As Christmas draws closer and the party season finally begins we give you 6 of our favourite looks to help you dress to impress for every occasion!

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Introducing Homespun Cashmere: 100% British design, 100% Mongolian Cashmere

August 19, 2015


P: What will you be styling your cashmere jumpers with this season? S: I’m a massive jeans wearer as they just work with my lifestyle, which can be loading a delivery or picking up my 3 sons. I always have a pair of heels at the office just in case.  I have every style of […]

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The Power Of The Dress

November 10, 2014


It’s all about the power of the dress and how each cut and detail can make all the different for your look and figure. We have selected the best dresses online and in store for you

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Introducing… JEFF

October 13, 2014


At Precious we are delighted to introduce to you Belgian brand, JEFF. JEFF was born in 2000 and takes inspirations from cities all over the world. The knits this season are playful, feminine and delicate.  We just love them at Precious and we know you will too. The new A/W 2014 collection is available to […]

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Style Secrets from Jane Lewis of Goat

September 9, 2014

Virtue dress

Jane Lewis founder and designer or GOAT shares her style secrets

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Parisian Stories

August 4, 2014


It’s our pleasure to formally introduce you to chic Parisian designer, Marie Sixtine. A self confessed otherworldly girl who leaves a lingering scent of patchouli in her wake, a beautiful dilettante…

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Fashion Fix: Denim Dream

April 8, 2014

Denim Dream 3

Dream denim perfect for packing from glamorous evenings to urban weekends.

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The Runway Report SS2014

March 3, 2014


The trends that matter for SS2014 – here’s a round up of our favourites for the season…

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Sneak Preview of Spring 14

November 27, 2013

Carven Emerald Green Silk Dress at

The Resort lines bridge the winter collections and summer style and arrive just before the Christmas buzz, in perfect time to refresh your winter wardrobe and add some early taste of spring. Here’s a taster of what is coming in soon…

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Skin Deep – How to style leather this season

October 28, 2013


Leather is a key trend this season we show you how to add a touch of luxe leather to your look this season…read more

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Our Winners Choice

September 20, 2013

Tammi's Virtual Outfit No 1

We have a winner for our lovely Village England Appleton leather bag! Congratulations to

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Bank Holiday Outfits

August 18, 2013

August Bank Holiday F1 CROP

Whether you are jetting off to the beach, sight seeing, a culture vulture or on a rural retreat, we have the perfect solutions to your Bank Holiday packing dilemma…

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In the Press –

July 26, 2013


There I was rushing off after the shop, late as usual, to a Tom Ford perfume launch in the west end, when I got snapped by new website I Style

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London Dandies

June 21, 2013


Diane von Furstenberg’s pre-fall collection has what she calls a “Mick in his Marianne era” vibe. With a bohemian 60’s vibe to the short, boxy shapes this collection really does whisper London style.

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Miss Modern

May 24, 2013

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This season it really is all about clean, modern sports inspired shapes. Perhaps an influence of last summer’s Olympics the Catwalks were awash with sports references.

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A Woman with Impact

May 3, 2013

Jan's edit

Research shows that others judge us within 30 seconds of meeting. What would they say about you?

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Festival Fashion Feature

June 9, 2015


Let us help you tackle the festival season with style, elegance and flair. We have put together our four favourite festival fashion ideas, covering everything from urban cool Lovebox looks to grow-up glamour at Festival No. 6. What will be your signature seasonal style? Shop the Festival Fashion Fix Edit for more pieces to mix […]

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5 of the best knits…

November 4, 2014


It’s the season to wrap up warm and at Precious, we just love these cosy knitwear pieces. There’s one here to suit every style: from sparkles to slogans to something sporty to a classic cable knit. Which one is your favourite?     SHOP ALL KNITWEAR >

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Precious A/W 2014 Style

September 29, 2014


We wanted to share our favourite pieces from the new A/W 2014 season with you.
At Precious we welcome two new members of staff, Sarah and Victoria

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AW14 The Trends you Need Now

August 21, 2014

Carven Arrow Embellished Coat £1345

We round up our favourite trends of the AW14 season. These contain the important wardrobe “hero” pieces that we want to share with you and will be the pieces that add freshness and modernity to your winter look.

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Wedding Guest Glamour

May 20, 2014

Wedding guest country

With so many Weddings coming up this summer, we’ve put together the perfect options for Wedding Guest glamour no matter what the occasion or venue…

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March 31, 2014


We are in a blue mood this month as we focus on denim, indigo

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Fashion Fix : The “It” Knit

February 27, 2014

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Spring is just around the corner, but for cooler days our latest Fashion Fix puts together three key looks focused around spring knits to take you through to Spring.

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Rough Diamond

November 13, 2013


Since launching the first line in 2009, Nicholas King has continually

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Precious People

October 15, 2013


Are you Precious? We think so…and we are delighted to launch our new Loyalty Scheme, Precious People.

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Autumn Jeans Outfits

August 11, 2013

Rural Village

Team softest silks or crisp white cottons with this seasons newest jeans

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Win an Olivia Burton Watch

July 19, 2013

OB13SW05 Navy Bird Scarf Watch

We have a lovely Olivia Burton Navy Bird Scarf Watch (value £55) for one lucky reader to win. To enter the competition simply click here and complete your details

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Guest Stylist – Thats Not My Age

June 14, 2013


One of our favourite Blog’s at Precious is That’s Not My Age the witty, style blog

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Part Two – Perfect Pairings

May 15, 2013


Danish brand Part Two is fast becoming one of our favourite go to collections

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