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Spring / Summer 2012

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Lucza Pop up shop PRECIOUS STYLE FILE SS2012 STYLE FILE SS2012
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Nestled between Liverpool Street and Spitalfields Market, Precious has become the first stop for fashion in Spitalfields for Sophisticated City Girls and Style Seeking Fashionistas alike.

Precious was opened in 2006 by Kate Evans, former
fashion buyer for Harvey Nichols and Harrods. Kate uses her luxury fashion background and attention to detail to select the best key pieces each season from top fashion names - Diane von Furstenberg, Carven, Moschino Cheap & Chic, By Malene Birger, 2nd Day and Sportmax, as well as seeking out the best new talent that fashion has to offer and British brands Alice by Temperley, Almost Famous and MiH Jeans.

This destination boutique has quickly established itself as a haven for women who appreciate the personal service and honest style advice on offer.