Terms & Conditions


All rights, including copyright, in this website are owned by or licensed to Precious Ltd. Any use of this website or its contents, including copying or storing in whole or part, other than for your own personal, non-commercial use is prohibited without the permission of Precious Ltd. You may not modify, distribute or re-post anything on this website for any purpose.


Precious Ltd has taken every care in the preparation of the content of this website. Whilst we try and ensure that all prices on our website are accurate, errors may occur. If we discover an error in the price of goods you have ordered we will inform you as soon as possible and give you the option of re-confirming your order at the correct price or cancelling it. If we are unable to contact you we will treat the order as cancelled. If you cancel, and you have already paid for the goods, you will receive a full refund. All prices are displayed inclusive of VAT. The dimensions and sizes given are approximate only. We have made every effort to display as accurately as possible the colours of our products that appear on the website. However, as the actual colours you see will depend on your screen, we cannot guarantee that your screens display of any colour will accurately reflect the colour of the product on delivery. To the extent permitted by applicable law, Precious Ltd disclaims all warranties, express or implied, as to the accuracy of the information contained in any of the materials on this website. Precious Ltd shall not be liable to any person for any loss or damage which may arise from the use of any of the information contained in any of the materials on this website.


Precious Ltd makes every effort to ensure that this website is free from viruses or defects. However, we cannot guarantee that your use of this website or any websites accessible through it will not cause damage to your computer. It is your responsibility to ensure that the right equipment is available to use the website and filter out anything that may damage it. Precious Ltd shall not be liable to any person for any loss or damage which may arise to computer equipment as a result of using this website.


You are responsible for maintaining the confidentiality of your password and account and any activities that occur under your account. Precious Ltd shall not be liable to any person for any loss or damage which may arise as a result of any failure by you to protect your password or account.


All items are subject to availability. As stock levels are automatically monitored by the website, if an item is showing as in stock, it should be highly unlikely that the item you are intending to purchase is not available. However if, for any reason, the goods you are ordering are not available, we will inform you as soon as possible.


You are able to correct errors on your order up to the point at which you click on submit on the final page of our ordering process.


If you have supplied us with your email address, we will notify you by email as soon as possible to confirm receipt of your order and email you again to confirm dispatch. Our acceptance of your order will take place upon dispatch of the product(s) ordered.


Very occasionally, the dispatch of your order may be delayed. This can be for various reasons such as postal strikes, security checks etc. We will, of course, make every effort to keep you informed should this be the case and where we are aware of such delay.


All items must be paid for before dispatch of goods. If for any reason payment is subsequently refused Precious Ltd reserves the right to demand the return of goods unworn and complete with original labels and such other materials that accompanied the goods when shipped to you, or seek further legal options.


Should you wish to return your purchase for a refund this is perfectly acceptable so long as it has not been used, is in its original packaging, has all of the tags and tickets still attached and shows no signs of having been worn. Where items such as manufacturer tags, special packaging (including original shoe boxes, internal packaging and dust bags) are included with your purchase these must be returned along with your purchase as these constitute a part of the goods supplied. Refunds will not be made where these items are not returned to us.


Any disclaimers and exclusions of liability in these terms & conditions shall not apply to any damages arising from death or personal injury caused by the negligence of Precious Ltd or any of its employees or agents or fraud. These disclaimers and exclusions shall be governed by and construed in accordance with English Law. If any provisions of these disclaimers and exclusions shall be unlawful, void or for any reason unenforceable then that provision shall be deemed severable and shall not affect the validity and enforceability of the remaining provisions.


If a payment address cannot be verified with the card issuer, then we may have no option but to cancel the order. To prevent this happening, please always take care when entering your address into the payment system and always use your billing address as it appears on your statement. If for any reason we cannot verify your address or suspect you are not the rightful owner of the credit/debit card, we reserve the right to cancel your order and credit you immediately.


There may be legal notices on other areas of this website which relate to your use of this website, all of which will, together with these terms & conditions govern your use of this website. We reserve the right to change these terms & conditions from time to time.


This website, any content contained herein and any contract brought into being as a result of usage of this website are governed by and construed in accordance with English Law. The parties to any such contract agree to submit to the exclusive jurisdiction of the courts of England and Wales. All contracts are concluded in English.


Unless otherwise specified, the materials on this website are directed at those who access this website from the United Kingdom. Precious Ltd makes no representation that any products or services referred to on this website are appropriate for use, or available, in other locations. Those who choose to access this site from other locations are responsible for compliance with local laws if and to the extent local laws are applicable.



Precious Ltd gathers navigational information about where visitors go on our website and information about the technical efficiencies and services. This information allows us to see which areas of the Precious website are most visited and helps us better understand our customers’ experience of visiting www.precious-london.com. This helps us improve the quality of your online experience by recognizing and delivering more of the preferred features, areas and services. In the process of gathering navigational information non-personally identifiable information (for example, domain type, browser version, service provider and IP address) may be collected which will provide information regarding a visitor’s use of our website.


Precious uses a browser feature known as a cookie, which assigns a unique identification to your computer. Cookies are typically stored on your computer’s hard drive and are used by Precious Ltd to help track traffic as you go through the pages within the website. Precious uses cookies to store the contents of your shopping bag, and to keep track of when you are logged in. The contents of your shopping bag are stored on your computer or mobile device, and are not available for anyone else to view. In order for the site to operate properly, you need to have cookies enabled on your browser.


If you create an account, we will ask for a small number of personal details. Once you have created an account, you will be able to edit these details. We only ask for information which is vital to the operation of this website. When you sign up for e-mail or create an account, you will be added to the Precious e-mail marketing list and we will occasionally send you information about special offers, new products and such like. If you do not wish to receive offers in this manner you will be given the option to unsubscribe on each communication.

Precious will not sell, rent or trade your e-mail address to any third parties.

We will use the information you provide within this website to allow you to access shopping lists that you have created. The information you include in a shopping list may occasionally be used by us to send you information about our products in which you have indicated an interest.

When you sign up for e-mail or create an account, your name and mailing address will be added to the Precious mailing database.

The information you provide when using the orders feature on our website is used to assist you in tracking your order(s).


You should be aware that we may disclose specific information about you if necessary to do so by law or based on our good faith belief that it is necessary to conform or comply with the law or it is necessary to protect the users of our website, the site or the public.

We may use third parties to help us provide services to you, such as monitoring site activity, conducting surveys, processing orders, maintaining our database and administering e-mails. If personally identifiable information (i.e. name, address, e-mail address, telephone number) is provided to any of these third parties, we will require that such information be maintained by them in confidence.


If you are visiting Precious from a location outside of the UK, your connection will be through and to servers located in the UK. All information you receive from Precious will be created on servers located in the UK and all information you provide will be maintained in our web server and internal systems located within the UK.


Our website may contain links to other websites. Some of these websites may request or require you to provide personal information. Precious Ltd is not responsible for the privacy practices of such websites and you should review their privacy policies prior to providing any personal information. Links that appear on precious-london.com should not be deemed in all cases to imply that Precious either endorses or has any affiliation with the linked websites.


If you have questions or concerns with respect to our Privacy Policy, please feel free to contact us at info@precious-london.com. Should there be a material change in the information collected by Precious Ltd or a material change in how we use information collected through the website, we will post the revised Privacy Policy on this Web site. These terms and conditions do not affect your statutory rights.