We are an independent fashion boutique, tucked away in a charming Spitalfields side street in the heart of London’s East End. Precious was opened over eight years ago by a former Harvey Nichols fashion buyer, and the boutique includes carefully selected pieces from international designers including Carven and Diane von Furstenberg. British favourites such as Goat and MiH Jeans nestle alongside established Danish labels like By Malene Birger, Day Birger et Mikkelsen, Part Two and Selected Femme. We also stock fun new finds including Vilagallo, Marie Sixtine, Juniper Rose, Ottod’Ame and Les Demoiselles, and our loyal customers visit often to see the regular new deliveries in store and online. Shop online for designer dresses, coats, jeans, tops, shoes and accessories – we are happy to share this selection of the products we love with you, and are here to help in any way we can.

Precious One the exclusive perfume created for the boutique by perfumer Angela Flanders was awarded the FiFi for Best New Independent Fragrance 2012 by the Fragrance Foundation UK.

 New Arrivals