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Welcome to Precious. Shop online for designer dresses, coats, jeans, tops, shoes and accessories. Precious is home to a carefully selected edit of international brands including DVF, Carven and By Malene Birger. British favourites Goat, MiH Jeans and Onjenu and hard to find niche labels Vilagallo, Ottodame, Marie Sixtine and Primrose Park. Jewellery and Watches from Olivia Burton, Shoes from Elia B and Scarves from Becksondergaard complete the selection.

Precious One the exclusive perfume created for the boutique by perfumer Angela Flanders was awarded the FiFi for Best New Independent Fragrance 2012 by the Fragrance Foundation UK.

 New Arrivals