Elia BObWatches

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We are an independent fashion boutique, tucked away in a charming Spitalfields side street, in the heart of London’s East End. Opened over eight years ago by a former Harvey Nichols fashion buyer. Carefully selected pieces from International designer collections including Carven and Diane von Furstenberg. British favourites Goat and MiH Jeans nestle alongside established Danish labels, By Malene Birger, Day Birger et Mikkelsen, Part Two and Selected Femme. We also stock clever new finds from far and wide such as Vilagallo, Marie Sixtine, Juniper Rose, Ottod’Ame and Les Demoiselles as well as designer accessories and shoes. Our loyal and regular customers visit to see the regular new deliveries in store and online. Shop online for designer dresses, coats, jeans, tops, shoes and accessories. We are happy to share a selection of the products we love  with you, and are here to help in any way we can.

Precious One the exclusive perfume created for the boutique by perfumer Angela Flanders was awarded the FiFi for Best New Independent Fragrance 2012 by the Fragrance Foundation UK.

 New Arrivals